Recruitment Obstacles

This is an extract from a case study published by the Mental Health Commission of Canada.


Founded in 1983 in Canada, NABS is a unique charity designed to support the health and well-being of all individuals in the media, marketing, and communications industry.

The ongoing crises precipitated by the COVID-19 pandemic made existing challenges in the already stressful advertising and communications industry even more acute. Like many organizations, NABS had to respond quickly to the pandemic and ensure that support and programs were in place and easily accessible. It focused on three main pillars: mental well-being, financial counselling, and career strategy and support.

In November 2020, NABS launched its strategy to offer Mental Health First Aid Training (MHFA) and certification to its HR team, leaders, and peers across Canada. This program, developed by the Mental Health Commission of Canada, provides participants with the skills and tools they need to help a person who is developing a mental health problem, experiencing a mental health crisis or worsening their mental health.

Following training and certification, NABS debriefed their participants to gather feedback and further solidify participants' learning. Additionally, NABS built an online resource library and toolkit on its website to allow people trained in MHFA to quickly access the resources, best practices and tools to help them to support others and prepare for conversations about mental health. Their programs included:

  • A dedicated support line where people and families can access professional counselling.

  • An internet-based cognitive behavioural therapy (CBT) for conditions not best served by regular Employee Assistance Program (EAP) counselling, which is meant to be short-term.

  • A health and wellness platform that provides expert education and advice on issues that affect people’s everyday lives, it’s essentially a reference library for “life,” offering videos, blogs, podcasts, tip sheets, assessment tools – all easily searchable on any device.

  • A program to approach alcohol and substance use that offers confidential, specialized programs that include medical doctors, therapists, daily tracking, and iCBT, all delivered virtually through their platform.

"As a result, MHFA really changed and shifted the landscape for NABS in a very positive way. It's allowing us to build this new way of thinking and imbed proper training deep within organizations and across the country," shared Louise Berube, Director, Allocations & Services at NABS.

Read the full case study published by the Mental Health Commission of Canada here.

What Mental Health Support programs would you like to see in your company? Tell us in the comments section below. 


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